Digital Case Study

We designed an e-commerce website and virtual discount card for Liverpool's leading local discount card, Scouse Card. The platform featured recurring subscriptions for users and a user log-in system that enabled access to their live, personalised discount card.

The Challenge

Project Scope

We were asked to develop a Virtual Platform for virtual events, on which users could sign up to participate in events and manage their completions online. My Virtual Challenges needed a lightweight, mobile-first platform that encouraged user participation and good spirited competition by displaying participation times. In addition to this, users needed their own dashboard to manage their accounts, download their training guides and explore all their challenges.

The Solution

Project Delivery

The solution was to put together a Progressive Web App (PWA). This is a lightweight website that can be added to a user’s home screen at the click of a button and act like a real app. Users were able to create an account and register for as many virtual challenges as they wished - all manageable in their own dashboard. A key feature of the site is the functionality for logged in users to submit their event times and scores, which then show on a live leaderboard, crowing a winner for each virtual challenge.

The Feedback


"Digital Division were the perfect partner to bring our historic and traditional event to life through a complete website transformation, which included a newly laid out customer journey including a fully bespoke registration system to align the backend process with our operations, as well as an array of engaging ways to showcase our content."

- MVC Team

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